What is Organic SEO?
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC).
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn’t take a whole bunch of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
10 Ways to Increase Website Traffic
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
The success of the Internet marketing depends on keyword research. The keyword research is one of the most significant strategies for any internet based online business. With popular keywords that most people are searching for, you can build your website with a good ranking in search engines or you can maximize profits through pay per click online advertising. But how will you find out what keywords are mostly used by people? Read more about keyword research
The old way search engines is outdated and you risk being “sandboxed” by Google in return. On this site I will typically refer to Google in relation to search engines, but honestly, they are the only search engine that matter. They are the most used, generate the best searches and with AdSense, it’s the easiest way to earn money online. Do not waste money on companies that will submit your site to the major search engines. They are a rip off. Use your keyword search with the other suggestions located on this site and don’t submit website to google.
Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. Example, if you are selling “dog food bowls” you might want to purchase a domain name called “ritasdogfoodbowls.com”. Yeah, it’s not as cool, but I think cash is cooler. I know, you’re probably wondering why I didn’t do this for my own site. Well … I decided to do something different with this site. (but typically I do follow my own advice) Read more about optimized domain names
Start a link campaign. The best way is to get in-bound links commonly known as back-links from similar or complementary website owners. Top search engines count inbound links when ranking your website and honestly this is the easiest way to must up your search rankings. Look for places you can leave links. Email and ask a blog owner closesly related to your niche, post comments on forums and blogs. Keep away from reciprocal linking, it is most often not worth the effort.
Content and Article Marketing
Article marketing can be used quite effectively to drive traffic to your site. Write good quality articles relevant to your website’s content and submit them to online directories. This will help get you noticed and listed in the most popular search engine directories and in the author box it allows you to create a link back to your site. Which is great since many directories have a PageRank of 4+.
Web 2.0 Strategies
Web 2 strategies, often known as social marketing, have become a huge online marketing tool. YouTube, Flickr, Reddit, Propeller, MySpace, Facebook, Stumbleupon and Digg are all examples of social marketing tools that have come to the forefront in recent times. There are many ways to use these communities to promote yourself and improve website traffic in an ethical manner, just beware, social network media users aren’t the people you want to target if you are selling something.
Social media users, are computer users, who are knowledgeable about the web and typically have no interest in buying your product. You want to focus your attention on search engine traffic. These people are actually looking for your product and will buy it when they see a good deal.
Free Website Directories
Promote your website to online newsgroups and free directories. These can be invaluable for getting your name out there quickly. Take care with directories and make sure you’re not submitting to a link farm. Search engines despise link farms. Make sure the directory offers significant traffic. Google themselves promote Yahoo directory and niche directories as good places to list your site. Yahoo charges a hefty fee but you have to decide how much credence you place in your site.
Search Engine Optimization
Make sure your website is optimized so search engines list you. Once you are listed your web address will come up when people type in your keywords. To optimize your website use keywords in your content, the same keywords in you meta keyword tag, a sensible and relevant meta description, headlines and page titles. Don’t cheat! You need to learn a little more about On-page and Off-page optimization. You can Google these terms and find out more in detail later.
There are many ways to use video on the Internet to market your practice. The first is adding video to your existing website and the second is building a direct marketing dental video website from scratch. Every dentist that wants to compete for business on the Internet will eventually have to have some form of video content on their dental websites to maintain the standards that are currently being reached by some on the Internet. By building a dental video website from scratch you will be able to take full advantage of the technology available to you to create a unique and custom website that meets its objectives.
Beat Your Competition
You win when your website beats the PageRank, search engine optimization and backlinks of other sites fighting for the same keyword. Therefore, knowing your competition is essential. Use free tools like these from the SEO Company to spy on your competition (and yourself!)