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	<title>Brand. Build. Sell. &#187; Just My Opinion</title>
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		<title>Rant: The Death of &#8220;Web 2.0 Design&#8221;</title>
		<link>http://www.brandbuildsell.com/web-design/rant-the-death-of-web-2-0-design/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.brandbuildsell.com/web-design/rant-the-death-of-web-2-0-design/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 21:45:47 +0000</pubDate>
		<dc:creator>arsha</dc:creator>
				<category><![CDATA[Just My Opinion]]></category>
		<category><![CDATA[Recent Blog Posts]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[web 2.0 design]]></category>

		<guid isPermaLink="false">http://www.brandbuildsell.com/?p=2765</guid>
		<description><![CDATA[Has the term &#8220;web 2.0 design died yet? If not, I can&#8217;t wait till that day finally comes. As a full-time web designer, I can&#8217;t tell you how the overuse of this word completely makes my skin crawl. Why? because the people who use it have no idea what they are talking about. At all. [...]]]></description>
			<content:encoded><![CDATA[<p>Has the term &#8220;web 2.0 design died yet? If not, I can&#8217;t wait till that day finally comes. As a full-time web designer, I can&#8217;t tell you how the overuse of this word completely makes my skin crawl.</p>
<p>Why? because the people who use it have no idea what they are talking about. At all. Every time I start a new project  I constantly hear the question &#8220;Can you design me a web 2.0 looking website?&#8221;. Typically my response is, what does that look like? Because I honestly have no idea. They always explain it as bright colors with big, shiny, rounded edge buttons.</p>
<h3>Well then, what is web 2.0?</h3>
<p>Wikipedia explains the web 2.0 design phenomenon as:</p>
<blockquote><p>The term Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual community, in contrast to websites where users (consumer) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.</p>
<p>The term is closely associated with Tim O&#8217;Reilly because of the O&#8217;Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users use the Web.</p></blockquote>
<p>So where in that definition does it say anything about bright colors and big, shiny, rounded edge buttons? I&#8217;ll wait.</p>
<p>Yeah, it doesn&#8217;t. Web 2.0 is a simple technical term that has been morphed into something that is ridiculous and just plain old stupid.</p>
<p>On my journey to figure out what this term actually meant I found a few websites which referred to a web 2.0 design layout  as:</p>
<ul>
<li>large text</li>
<li>simplicity</li>
<li>strong navigation</li>
<li>powerful logo</li>
<li>gradient, shadows and glossy graphics</li>
<li>bright cherry color palettes</li>
<li>big juicy icons</li>
</ul>
<p>But what this sounds like to me is standard web design. There&#8217;s nothing web 2.0 about it.</p>
<h3>Do you have any web 2.0 design examples?</h3>
<p>Well I&#8217;m not sure, I don&#8217;t know what a web 2.0 design layout actually looks like, but I know how a nicely designed website looks. Web designers, who have been designing since the internet boom don&#8217;t conform to these types of labels. Either you&#8217;re a good designer or you aren&#8217;t.</p>
<p>But I have tried to compile a few ideas of what people think web 2.0 designs look like.</p>
<p><img class="aligncenter size-full wp-image-2779" title="2.0-web-design" src="http://www.brandbuildsell.com/wp-content/uploads/2010/11/2.0-web-design.jpg" alt="" width="550" height="607" /></p>
<p><img class="aligncenter size-full wp-image-2780" title="web-2.0-design" src="http://www.brandbuildsell.com/wp-content/uploads/2010/11/web-2.0-design.jpg" alt="" width="550" height="761" /></p>
<p><img class="aligncenter size-full wp-image-2781" title="web-2.0-design-examples" src="http://www.brandbuildsell.com/wp-content/uploads/2010/11/web-2.0-design-examples.jpg" alt="" width="550" height="618" /></p>
<p><img class="aligncenter size-full wp-image-2782" title="web-2.0-graphics" src="http://www.brandbuildsell.com/wp-content/uploads/2010/11/web-2.0-graphics.jpg" alt="" width="550" height="400" /></p>
<p><img class="aligncenter size-full wp-image-2783" title="web-2.0-marketing" src="http://www.brandbuildsell.com/wp-content/uploads/2010/11/web-2.0-marketing.jpg" alt="" width="550" height="479" /></p>
<p><img class="aligncenter size-full wp-image-2784" title="web-2.0-startups" src="http://www.brandbuildsell.com/wp-content/uploads/2010/11/web-2.0-startups.jpg" alt="" width="550" height="568" /></p>
<h3>Ok Arsha, these designs don&#8217;t look bad to me?</h3>
<p>You&#8217;re absolutely correct. I don&#8217;t have a problem with any of these designs, it&#8217;s the term web 2.0 design, I can&#8217;t stand. The majority of the people who use it,  have no idea what they&#8217;re talking about. I just wish the term would die a slow painful death.</p>
<p>That&#8217;s all.  Rant over.</p>
<p>*<strong>Disclaimer: </strong>Don&#8217;t take this post too seriously folks**</p>
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		<slash:comments>10</slash:comments>
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		<title>New Changes. New Theme. New Goals.</title>
		<link>http://www.brandbuildsell.com/web-design/new-changes-new-theme-new-goals/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.brandbuildsell.com/web-design/new-changes-new-theme-new-goals/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 01:38:11 +0000</pubDate>
		<dc:creator>arsha</dc:creator>
				<category><![CDATA[Just My Opinion]]></category>
		<category><![CDATA[Recent Blog Posts]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Build Your Website]]></category>

		<guid isPermaLink="false">http://www.brandbuildsell.com/?p=1040</guid>
		<description><![CDATA[With under just a few months of starting my blog, I decided to update the theme a bit. I liked the design I created and the person I contracted to code it for WordPress did an awesome job. However in hindsight I realized that I needed just a little bit more flexibility. The old design [...]]]></description>
			<content:encoded><![CDATA[<p>With under just a few months of starting my blog, I decided to update the theme a bit. I liked the design I created and the person I <a href="http://www.wpfrompsd.com" target="_blank">contracted to code it for WordPress</a> did an awesome job. However in hindsight I realized that I needed just a little bit more flexibility.</p>
<p>The old design used the <a href="http://www.brandbuildsell.com/blog/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">blog</a> as the main focus, which was a good idea at first, but after reviewing the stats and using my own intuition, I decided to make a few changes. The meat of the content on this site is listed in the right column, so I wanted that to continue to be the main focus. Since it&#8217;s the most popular area on the site anyway.</p>
<p>The newsletter signup  looked cool but wasted too much valuable homepage real estate (plus, I&#8217;m not even sure if I want to have a newsletter anyway.)</p>
<p>I wanted to place more emphasis on the upcoming tutorials section, so with my new <a href="http://www.brandbuildsell.com/recommends/studiopress#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Studiopress Metro Theme</a>, I was able to add a video section directly to the homepage. The point of this site has always been to give my visitors useful info on <a href="http://www.brandbuildsell.com/getting-started-online/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">how to create a website</a>, so in that sense, the blog needed to be alot less important. What are your thoughts?</p>
<p>Yeah, I know some of my content is still missing &#8230; (and I&#8217;m trying to train myself to hit spellcheck before I post lol)</p>
<p>So what are my new goals? Well other than using spellcheck, I plan on finishing up this first round of <a href="http://www.brandbuildsell.com/tutorials/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">web tutorials</a>, review a few other <a href="http://www.brandbuildsell.com/other-website-builders/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">website builders</a> to keep up with all the great new technology and hopefully finish up the <a href="http://www.brandbuildsell.com/have-real-expectations/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">Step 4: Avoid Some Common Mistakes</a> section.</p>
<h3>Screenshot of Old Theme</h3>
<p><img class="alignnone size-full wp-image-1051" title="Build a Website" src="http://www.brandbuildsell.com/wp-content/uploads/2009/10/brandbuildsell_splash_vs1.jpg" alt="Build a Website" width="550" height="888" /></p>
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		<slash:comments>2</slash:comments>
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